posted by Christy Green
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In today’s highly competitive business environment, ensuring customer satisfaction is not enough. In fact, satisfaction is a measurement of mediocrity. If a customer tells you he’s satisfied, what he’s actually saying is things are “fine”. You know the translation of fine, right? It means “not that bad, but not that good either. If something better comes along, I’m going to check it out.” So instead of one
satisfied customer you could have one less customer!